Grand Seiko Boutique Omotesando

The one-of-a-kind Grand Seiko Boutique

The store located in a corner of Omotesando Hills has a unique feature among all Grand Seiko Boutiques worldwide. It embodies the brand message “Alive in Time” through immersive spaces, corners where Grand Seiko watches can be directly experienced, and sections showcasing artworks by artists who resonate with Grand Seiko's craftsmanship, expressing the allure of Grand Seiko. It has become an innovative store unlike any boutique before, offering a creative experience.

Experience the Alive in Time Immersive Space

The visuals and music projected on the LED walls inside the store invite customers into the world of Grand Seiko's groundbreaking 'Evolution 9 Collection', representing a pinnacle of innovation.

A Hands-on Showcase Offering Direct Interaction with the Watches

For the first time in its history, the Grand Seiko boutique has set up a dedicated area where visitors can directly view and handle models from the Evolution 9 Collection. This allows guests to experience the craftsmanship and precision that Grand Seiko has continually refined in a more accessible manner.

Exhibiting Artworks by Artists with a Strong Affinity

In the shop windows, artworks expressing the allure of Grand Seiko by artists with a strong resonance in craftsmanship will be exhibited. These pieces, interpreting Grand Seiko through the unique perspectives of the artists, will serve as new points of connection between Grand Seiko and the visitors to Omotesando, a cultural hub.

Behind the Scene of Art in Grand Seiko Boutique Omotesando

Neo Lion – Capturing Time　Takahiro Koga

Inspired by the lion emblem, a symbol of Grand Seiko since its earliest days,
Koga created a powerful art piece in the shape of a lion that stands facing the world.
The work is based on the artist’s original concept of “Neo Wabi-Sabi,”
which embraces both a simple, quiet culture and a culture of bold flamboyance.