Grand Seiko Boutique

Grand Seiko Boutique Omotesando

The one-of-a-kind Grand Seiko Boutique

The store located in a corner of Omotesando Hills has a unique feature among all Grand Seiko Boutiques worldwide. It embodies the brand message “Alive in Time” through immersive spaces, corners where Grand Seiko watches can be directly experienced, and sections showcasing artworks by artists who resonate with Grand Seiko's craftsmanship, expressing the allure of Grand Seiko. It has become an innovative store unlike any boutique before, offering a creative experience.




Experience the Alive in Time Immersive Space

The visuals and music projected on the LED walls inside the store invite customers into the world of Grand Seiko's groundbreaking 'Evolution 9 Collection', representing a pinnacle of innovation.

A Hands-on Showcase Offering Direct Interaction with the Watches

For the first time in its history, the Grand Seiko boutique has set up a dedicated area where visitors can directly view and handle models from the Evolution 9 Collection. This allows guests to experience the craftsmanship and precision that Grand Seiko has continually refined in a more accessible manner.

Exhibiting Artworks by Artists with a Strong Affinity

In the shop windows, artworks expressing the allure of Grand Seiko by artists with a strong resonance in craftsmanship will be exhibited. These pieces, interpreting Grand Seiko through the unique perspectives of the artists, will serve as new points of connection between Grand Seiko and the visitors to Omotesando, a cultural hub.

Behind the Scene of Art in Grand Seiko Boutique Omotesando

"The Lion in Time," created by the Hakata doll maker Hiromine Nakamura, is now exhibited at the storefront.



Featured Models of the Month

Heritage Collection

A classic Grand Seiko design with a dial that captures Shūbun, a treasured moment in the Japanese seasonal calendar.

SBGH353

The dial is inspired by the clear night skies that Japan enjoys during Shūbun, the sixteenth of the twenty-four sekki or seasons, which falls around the time of the autumn equinox. The gold-toned Grand Seiko lettering and seconds hand stand out in sharp relief against the deep blue dial, echoing the way the moon and stars illuminate the night sky.
This is a modern re-interpretation of the celebrated 62GS from 1967, whose characteristic sharp edges and perfect, distortion-free surfaces can only be created with Zaratsu polishing. The watch’s wide dial opening was achieved thanks to a bezel-free construction, lending the 62GS a distinctive appearance on the wrist.
Inside is the Hi-Beat automatic Caliber 9S85, hand-assembled by the skilled craftsmen and women of the Grand Seiko Studio Shizukuishi.

More details

Heritage Collection

A classic Grand Seiko design with a dial that captures Rikka, a treasured moment in the Japanese seasonal calendar.

SBGH351

The deep green dial evokes the sights and sounds of Rikka, the seventh of Japan’s twenty-four sekki or seasons. Spring has passed and the increasing warmth of the sun's rays announces that summer has begun. Japan’s plants take on a deeper green hue and, as they grow, sway elegantly in the early summer wind.
This is a modern re-interpretation of the celebrated 62GS from 1967, whose characteristic sharp edges and perfect distortion-free surfaces can only be created through Zaratsu polishing. The watch’s wide dial opening was achieved thanks to a bezel-free construction, lending the 62GS a distinctive appearance on the wrist.
Inside is the Hi-Beat Caliber 9S85, hand assembled by the skilled craftsmen and women of the Grand Seiko Studio Shizukuishi. The vibrant green coloring evokes the gentle breeze that passes through the lush grasslands near the studio. The GS logo and the seconds hand provide a pop of gold coloring that harmonizes with the green backdrop of the dial.

More details

Elegance Collection

Elegantly sized and set with diamonds, a new Grand Seiko ladies’ mechanical watch in stainless steel.

STGK023

With the new STGK023, elegant proportions and diamond adornment meet the practicality of stainless steel. At just 27.8mm in diameter, this new ladies’ model is sized for smaller wrists, but it still contains a high-quality Grand Seiko automatic movement, the 9S27.
The dial is mizu hanada, a pale blue indigo and features a molded pattern reminiscent of a beautiful silk cloth. Eleven diamonds on the dial serve as hour markers, ensuring that the new STGK023 has a brilliant sparkle as you go about your day.
The exhibition case back is a window into the technical mastery of the watchmakers of the Grand Seiko Studio Shizukuishi, where this elegant ladies’ watch and other Grand Seiko mechanical timepieces are made.

More details

Basic information

Adress 1F Omotesando Hills West Wing, 4-12-10 Jingumae Shibuya Ku Tokyo 150-0001
Tel 03-3470-3011
Store Hours 11:00am - 8:00pm
E-mail omotesando@grandseikoboutique.jp