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2023/07/12 Press Release

Grand Seiko’s largest Flagship Boutique in Japan opens in Ginza.テスト祺

Grand Seiko is delighted to announce that a new Flagship Boutique will open its doors on June 24th, 2023. This is the third Grand Seiko Boutique in the Ginza district of Tokyo and will be located on the iconic Namiki Street, renowned for its rich lineup of luxury stores. The 218-square-meter boutique includes a spacious lounge on the second floor, which is also available for demonstrations and special events.

The contemporary feel of the new boutique captures the new brand message, “Alive in Time,” which expresses Grand Seiko’s determination to continue innovating and pushing back watchmaking boundaries as well as its commitment to a vibrant dynamism and an endless passion for perfection.

The boutique’s interior evokes the beauty of Japanese aesthetics and culture and expresses the essence of Grand Seiko’s philosophy, “The Nature of Time.” At the entrance and throughout the store, a traditional Japanese style of woodwork known as kumiko decorates the new construction. Made of light-colored wood, the watch showcases provide a sense of the craftsmanship, precision, and uniquely Japanese quality of Grand Seiko.

The extensive lineup includes creations exclusive to Grand Seiko Boutiques.

The second-floor lounge

From left: Mr. Naito, Mr. Hattori, Mr. Takahashi (President of Seiko Group Corporation),
and Mr. Ishii (President of Wako Co., Ltd.).

“We are pleased to open our third boutique in Ginza, Tokyo, where the Seiko company was founded in 1881,” said Seiko Watch Corporation President Akio Naito. “Today, Ginza is a must-visit destination in Japan for people from all over the world. We look forward to welcoming our customers here, where they can experience the ever-evolving world of Grand Seiko.” Shinji Hattori, Director, Chairman, Group CEO, and Group CCO of Seiko Group Corporation, attended the ribbon-cutting ceremony, which was held the day before the official opening.

Grand Seiko Flagship Boutique Ginza Namiki
Address: 6-6-5, Ginza Chuo-ku, Tokyo-to, 104-0061
Hours of operation: Monday – Saturday 11:00 – 20:00 / Sunday and national holidays 11:00 – 19:00