Grand Seiko


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FLOW OF THE TIME | Milan Design Week 2018

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Grand Seiko to be exhibited for the first time in the Milan Design Week 2018.

The exhibition will showcase an installation featuring Grand Seiko’s Spring Drive movement, the company’s unique and innovative mechanism characterized by high precision. Two Japanese artists have brought the revolutionary idea of Spring Drive to life in an installation that dramatizes "THE FLOW OF TIME".

Exhibition Overview

Period Tuesday, April 17–Sunday, April 22, 2018
Venue Cubo B, La Triennale di Milano
Address Viale Alemagna, 6 Milano (Cadorna area)
Exhibition space 450m2
Organizer Seiko Watch Corporation
General producer Toshiki Kiriyama (TRUNK LTD.)
Spatial designer Hikaru Mori (ZITOMORI)

Contents Of The Exhibition /
Creator Profiles

Photo by Daisuke Ohki

Approach to TIME.


This art installation shows the world view of Spring Drive, which has reached a new dimension that makes you feel the transience of time, approaching the essence of time.
Twelve acrylic objects in different shapes are shown in the space, and parts of the Spring Drive watch movement are sealed inside of them. Looking into the objects, small twinkling parts and framed scenery are merged together, so you can feel the watch movement is approaching the essence of time. And small lights in the transparent objects imply the existence of small electricity generated by the parts themselves in silence.
It is an art installation in which you can feel Grand Seiko’s thought just by looking into it.

Direction/Design: TAKT PROJECT
CG Direction/Design: Shingo Abe
Movie: Daisuke Ohki


Photo by Masayuki Hayashi


Established in 2013, with Satoshi Yoshiizumi as representative. Under the motto “DESIGN THINK + DO TANK,” the studio has undertaken various projects seeking to “create other possibilities” through design. It has conducted experimental independent research projects and presented the results at the Milan Design Week, DesignMiami/, Maison & Objet Paris, Hong Kong M+, and other domestic and international art museums and design events. It collaborates with various clients, taking a unique approach which maximizes the role of design in projects based on its research findings.

Photo by Daisuke Ohki

Kizamu / Nagareru

Shingo Abe

The trail of the sun draws an arch in the sky; the history of timepieces began by “ticking” this natural arching “movement” which has always been continuous. Time transformed from what used to “flow” to something that “ticks.” In their pursuit for better performance, watches demonstrated a higher-precision with the “ticking” of time.
The Spring Drive upgraded the movement of the second hand to be a unique and smooth glide motion and natural, which makes us feel the “flowing” of time, just like a falling raindrop, leaves falling to the ground and stars orbiting in the night sky.
This visual work captures the contrast between the “ticking time” and “flowing time”.


Shingo AbeCG Director/Designer

Born in 1981. Studied media arts at Tohoku University of Art and Design. After graduating, he joined the visual design studio WOW and was involved in advertising as a computer graphics designer, animator and director. Thereafter, he has collaborated with many artists not only in video but also in various media including spatial presentation using image projection, interactive works, and installations, as well as film direction for fashion shows and stage presentations.

Spatial Design

Hikaru Mori (ZITOMORI)

Hikaru Mori

Hikaru MoriZITOMORI (Designer)

Graduated from Tokyo University of the Arts Graduate School in 1991 and moved to Italy. Undertook mainly design, architectural and landscape projects in Milan from an integrated and fluid point of view. Since 1996, she has been involved in the architectural team of ZITO+MORI with Maurizio Zito. Major works include the lighting system “ADAM” (LUCITALIA), and bathroom system “STONE LIKES WATER” (PIBAMARMI). Architectural works include FEUDI DI SAN GREGORIO winery, Controne city riverside park plan, and MASSETO winery.