The unique Grand Seiko style was established in the 1960's at the very start of the brand's life. The style sprang directly from the Grand Seiko concept of understatement, simplicity and perfection in details, but the designers also wanted to create watches that sparkled with quality. The result? A look and feel that is unmistakably and uniquely Grand Seiko.

A simple watch that sparkles with quality.

The Grand Seiko style springs directly from the original aim of creating the ‘best basic’ watch in the world. The shape, design and finish of every component and of the whole watch speak of understatement, simplicity and perfection in detail. However, as soon as you see and hold a Grand Seiko watch you will feel something more. Each one literally sparkles with quality because of the super-precise engineering of the polished edges, the perfectly domed sapphire crystal, and the sharpness of the hands and the hour markers.

For fifty years, the story of Grand Seiko has been the story of a team's dedication to perfecting the deceptively simple idea of creating the "ideal watch". Though times change and SEIKO's watchmaking technology has evolved rapidly, the spirit and essence of Grand Seiko remains the same.

A Grand Seiko watch is a watch for a lifetime and longer.
Each watch is designed and manufactured with reliability and durability very much in mind.