December, 1960. Grand Seiko was born. The goal that inspired its creators was hardly a modest one. They were determined to create nothing less than the best luxury watch in the world.
Before the watch came the standard it had to attain. The "Grand Seiko Standard" of precision and reliability was set at a level higher than any yet achieved by SEIKO and higher than all the international chronometer standards. The challenge was substantial, as new skills and technologies were required in order to meet and exceed the new Grand Seiko standard.
Today, just as fifty years ago, Grand Seiko is focused on the pure essentials of watch-making. Grand Seiko strives to provide lovers of fine watches with the ultimate, functional watch. Each and every Grand Seiko is as accurate, as reliable, as legible and as comfortable to wear as can be achieved. Grand Seiko is everything a luxury watch should be, with no unnecessary elaboration or undue decoration. Just pure, simple and basic watchmaking raised
to the level of an art form.
For fifty years, the story of Grand Seiko has been the story of a team's dedication to perfecting the deceptively simple idea of creating the "ideal watch". Watch lovers in Japan have long enjoyed the pleasure and satisfaction of owning Grand Seiko.
Now, the Grand Seiko world is open to all.
Though times change and SEIKO's watchmaking technology has evolved rapidly, the spirit and essence of Grand Seiko has remained the same. For fifty years, Grand Seiko has stood for the same simple yet exacting ideals.
And so it will be for the next fifty years.