SOHO | new york

Soho New York comes to life with “The Nature of Time”, an exhibition that exudes nature, time and the beauty of Japan’s ever-changing seasons. The latest Grand Seiko timepieces are animated in a fully immersive experience striking the perfect balance between the delicacy of time, the wonder of Japan’s nature and the spirit of Takumi.

Grand Seiko’s “The Nature of Time” showcases the grandeur expression of design and movement with each seasonal watch. Submerge yourself in a fully enveloping room that reflect Japan’s twenty-four seasons referred to as “Sekki.” From Risshun (beginning of spring) in early February to Daikan (greater cold) in late January, the Twenty-Four Seasons of Japan celebrate the passage of time as a poetic journey, as nature awakens, blossoms, matures and slowly slumbers.

The immersive celebration of Grand Seiko’s legacy and world-class quality, highlights its committed to the strictest standards of Grand Seiko’s philosophy of manufacture, from each stage of development, design and manufacturing to assembly and adjustment – all are meticulously crafted in-house. Through interactive technology, witness and learn about the technical components and flawless execution that makes Grand Seiko a leader in the art of watchmaking.

The Nature of Time exhibition will require that all attendees wear masks and practice safe and prudent social distancing measures in accordance with New York Public Health and Safety. The facility will be disinfected daily to ensure a healthy environment for all guests.