Grand Seiko Watches of Switzerland Present: The Nature of Time

Grand Seiko and Watches of Switzerland invite you to explore a collaborative pop-up experience in Soho, New York from July 10 until September 30, 2020. The installation is inspired by “The Nature of Time,” Japan’s magnificent season of spring and the fleeting beauty of the sakura. Based on the ancient Japanese philosophy of mono no aware – appreciate the beauty of ephemeral things - sakura season inspires celebration as well as contemplation.

Grand Seiko and Watches of Switzerland invite you to explore a collaborative pop-up experience in Soho, New York from July 10 until September 30, 2020. The installation is inspired by “The Nature of Time,” Japan’s magnificent season of spring and the fleeting beauty of the sakura. Based on the ancient Japanese philosophy of mono no aware – appreciate the beauty of ephemeral things - sakura season inspires celebration as well as contemplation.

Overview

Theme THE NATURE OF TIME
Period July 10, 2020 - September 30, 2020
Address 119 Spring Street, New York, NY 10012
Organizer Grand Seiko Corporation of America
Partner Watches of Switzerland
Website https://www.grandseikonatureoftime.com/
Hours Monday –Saturday 11:00AM – 7:00PM Sunday 12:00pm- 6:00pm

The Nature of Time , SOHO

SOHO | new york

Soho New York comes to life with “The Nature of Time”, an exhibition that exudes nature, time and the beauty of Japan’s ever-changing seasons. The latest Grand Seiko timepieces are animated in a fully immersive experience striking the perfect balance between the delicacy of time, the wonder of Japan’s nature and the spirit of Takumi.

Grand Seiko’s “The Nature of Time” showcases the grandeur expression of design and movement with each seasonal watch. Submerge yourself in a fully enveloping room that reflect Japan’s twenty-four seasons referred to as “Sekki.” From Risshun (beginning of spring) in early February to Daikan (greater cold) in late January, the Twenty-Four Seasons of Japan celebrate the passage of time as a poetic journey, as nature awakens, blossoms, matures and slowly slumbers.

The immersive celebration of Grand Seiko’s legacy and world-class quality, highlights its committed to the strictest standards of Grand Seiko’s philosophy of manufacture, from each stage of development, design and manufacturing to assembly and adjustment – all are meticulously crafted in-house. Through interactive technology, witness and learn about the technical components and flawless execution that makes Grand Seiko a leader in the art of watchmaking.

The Nature of Time exhibition will require that all attendees wear masks and practice safe and prudent social distancing measures in accordance with New York Public Health and Safety. The facility will be disinfected daily to ensure a healthy environment for all guests.

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AboutWatches of Switzerland

About The Watches of Switzerland Group is the UK’s largest luxury watch retailer, operating in both the UK and US, comprising four prestigious brands; Goldsmiths (UK), Mappin & Webb (UK), Watches of Switzerland (UK and US) and Mayors (US), with complementary jewellery offering.

The Watches of Switzerland Group has 127 core showrooms across the UK and US and has a leading presence in Heathrow Airport with representation in Terminals 2, 3, 4 and 5 as well as five transactional websites.

Mappin & Webb holds Royal warrants as goldsmiths, silversmiths and jeweller to Her Majesty The Queen and silversmiths to His Royal Highness The Prince of Wales. The Mappin & Webb master jeweller has been Crown Jeweller, custodian of the Crown Jewels of Her Majesty The Queen since 2012.

Map

Grand Seiko x Watches of Switzerland
The Nature of Time / SOHO
119 Spring Street, New York, NY 10012

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