Milan Design Week 2018
THE FLOW OF TIME
Grand Seiko to be exhibited for the first time in the Milan Design Week 2018.
The exhibition will showcase an installation featuring Grand Seiko’s Spring Drive movement, the company’s unique and innovative mechanism characterized by high precision. Two Japanese artists have brought the revolutionary idea of Spring Drive to life in an installation that dramatizes "THE FLOW OF TIME".
|Theme||THE FLOW OF TIME|
|Period||Tuesday, April 17–Sunday, April 22, 2018|
|Venue||Cubo B, La Triennale di Milano|
|Address||Viale Alemagna, 6 Milano (Cadorna area)|
|Organizer||Seiko Watch Corporation|
|General producer||Toshiki Kiriyama|
|Spatial designer||Hikaru Mori|
What Is Spring Drive?
Spring Drive is a technology unique to Seiko that combines the power derived from a mainspring with the high accuracy of a quartz crystal, making it possible to deliver the one-second-a-day precision that no other mechanical watches can achieve. After over 20 years of development, Spring Drive was introduced in 1999 as a revolutionary mechanism characterized by ultimate energy efficiency and the smooth glide motion of the second hand. Since the first Grand Seiko Spring Drive model was released in 2004, the fusion of cutting-edge technology with Japanese master artisanal skills has received international acclaim.
Established in 2013, with Satoshi Yoshiizumi as representative. Under the motto “DESIGN THINK + DO TANK,” the studio has undertaken various projects seeking to “create other possibilities” through design. It has conducted experimental independent research projects and presented the results at the Milan Design Week, DesignMiami/, Maison & Objet Paris, Hong Kong M+, and other domestic and international art museums and design events. It collaborates with various clients, taking a unique approach which maximizes the role of design in projects based on its research findings.
Born in 1981. Studied media arts at Tohoku University of Art and Design. After graduating, he joined the visual design studio WOW and was involved in advertising as a computer graphics designer, animator and director. Thereafter, he has collaborated with many artists not only in video but also in various media including spatial presentation using image projection, interactive works, and installations, as well as film direction for fashion shows and stage presentations.
Seiko Watch Corporation
1-26-1 Ginza, Chuo-ku, Tokyo 104-8118 Japan