THE NATURE OF TIME | Milan Design Week 2019

Grand Seiko returns to Milan Design Week with the theme “THE NATURE OF TIME,” held from April 9 to April 14, 2019, at the Poldi Pezzoli Museum. The exhibition will focus on Grand Seiko’s Spring Drive movement, which marks its 20th anniversary this year.

Spring Drive is an innovative mechanism characterized by precision and the smooth glide motion of the seconds hand. Grand Seiko’s view of the nature of time is clear in the continuous, natural flow of time that Spring Drive shows and a team of Japan's cutting edge artists bring Spring Drive to life through installations that allow visitors to enjoy a Japanese sensibility and beauty.

Grand Seiko returns to Milan Design Week with the theme “THE NATURE OF TIME,” held from April 9 to April 14, 2019, at the Poldi Pezzoli Museum. The exhibition will focus on Grand Seiko’s Spring Drive movement, which marks its 20th anniversary this year.

Spring Drive is an innovative mechanism characterized by precision and the smooth glide motion of the seconds hand. Grand Seiko’s view of the nature of time is clear in the continuous, natural flow of time that Spring Drive shows and a team of Japan's cutting edge artists bring Spring Drive to life through installations that allow visitors to enjoy a Japanese sensibility and beauty.

Overview

Theme THE NATURE OF TIME
Period Tuesday, April 9 – Sunday, April 14 | 10:00~19:00 Last Admission 18:30
Venue Poldi Pezzoli Museum
Address Via Manzoni 12 – 20121 Milano
Exhibition space 220m2
Organizer Seiko Watch Corporation

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Contents / Creator Profiles

FLUX | we+

An installation and art object portrays the concept of continuous and gradual change over time.

The installation uses a special liquid, which, when a soft light is reflected, allows its motion to be visible. The light gradually dissipates with time as it spreads across the liquid surface.

A palm-sized glass object is an embodiment of Spring Drive as a micro-cosmos, a crystallization of craftsmanship and Japanese sensibility, and the essence of time all within a single watch. The dome-like object contains disassembled parts of a watch which mingle in soft glowing powder, as its luminescence slowly fades with time.

we+

we+Design Studio

we+ is a contemporary design studio established in 2013 by Toshiya Hayashi and Hokuto Ando. Using research and experimentation, they develop new ideas and aesthetics with unique expression techniques. Their self-initiated works are represented by Gallery S. Bensimon in Paris and Spazio Rossana Orlandi in Milan. In addition to exhibiting their works internationally, they undertake commissioned projects for companies and other organisations, including installation, branding, product development, and graphic design. Utilizing the strengths of each member based on their diverse backgrounds and the knowledge gained from daily research, the studio continues to grow and diversify.

movement |

Like the gentle falling of snow and the smooth flow of a river, the “perception of time” generated by the serenity of Spring Drive’s glide motion is visually represented in computer graphic imagery, taking visitors on a small journey to a faraway place.

Shingo Abe

Shingo AbeCG Director

Born in 1981, Abe studied media arts at Tohoku University of Art and Design. After graduating, he joined the visual design studio WOW and was involved in advertising as a computer graphics designer, animator and director. Thereafter, he has collaborated with many artists not only in video but also in various media including spatial presentation using image projection, interactive works, and installations, as well as film direction for fashion shows and stage presentations.

Map

Poldi Pezzoli Museum
Via Manzoni 12 - 20121 Milano

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Credits

General ProducerToshiki Kiriyama (TRUNK LTD.)
Exibition DesignerHikaru Mori (ZITOMORI)
Creatorswe+
CreatorsShingo Abe
GraphicSPREAD
SoundMasato Hatanaka

Organizer

Seiko Watch Corporation
1-26-1 Ginza, Chuo-ku, Tokyo 104-8118 Japan
Tel: +81-3-3564-4597  Fax: +81-3-3564-5459

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